China Insurance News / China Insurance Network [Reporter Zhao Guangdao] On October 13, 2017, the "2017 China Insurance Market Development Roundtable Forum" and the "2017 China's Top 10 Value Growth Insurance Companies" Award Ceremony was held in Beijing, Executive Director of Yongcheng Insurance Vice President Kang Guojun attended the awards ceremony and gave a speech on the theme of "How Insurance Companies Meet the Wave of Technological Innovation". Since 2015, Yongcheng Insurance has been awarded "China's Top Ten Growth Companies with Value Growth" for 3 consecutive years. In recent years, in the fierce market competition environment, Yongcheng Insurance has continued to maintain the essence of "value growth", proactively grasp the development trends of the times and industries, persist in innovation, and actively tap the productivity of new technologies such as the Internet and new media to develop for the company. Inexhaustible motivation. For example, in order to implement the "innovation" rule, Yongcheng Insurance launched a mobile internet strategy in early 2015. On the one hand, on the sales side, the company developed and built its own Internet platform, "micromarketing", based on the WeChat enterprise account "Yongcheng Property Insurance". The "micro marketing" platform is aimed at individual customers and is a comprehensive application platform that integrates marketing promotion, online insurance, business management and customer service functions with WeChat as the medium. In fact, in recent years, it has been the industry consensus to establish a customer-centric business model. The main players in the insurance industry have achieved continuous digging of existing customer resources by means of customer migration and cross-selling; and the application of new technologies such as telephone and Internet has created a scene of diversified contact and interaction between insurance companies and customers, making new It is possible to achieve long-term development in a short period of time with companies that have entered the company and companies with strong innovation capabilities. "Micro marketing" is a typical practice of customer-centric philosophy. "Micromarketing" adopts the design concept of "newcomers do new business", takes the interests of customers as the core, and focuses on the sustainable development of the store manager, and builds an ecosystem in which the company, the store manager and the customer coexist and win-win. Data show that as of September 1, Yongcheng Insurance auto insurance micro-marketing signing premium exceeded the 1 billion yuan mark, an increase of 86% year-on-year, accounting for 35% of the overall auto insurance premium. In addition, on the customer service side, following “micro marketing”, Yongcheng Insurance was led by the Internet thinking in the claims service end in early 2017. With the help of mobile internet technology and third-party service resources, it has breakthroughly created video survey apps and WeChat services. Mobile survey platform and mobile survey APP, thus realizing a new “trinity” survey service model of customer self-help, survey service, and traditional survey. Under the new model, the efficiency of Yongcheng Insurance's survey services has been greatly improved, risk management has been strengthened, customer satisfaction has been continuously improved, and a solid foundation has been provided for the rapid development of the company's business. Kang Guojun said that in the future, Yongcheng Insurance will continue to innovate ideas and methods, always adhere to the "customer-centric", bring new types of insurance marketing and insurance services to our customers through the application of new technologies, and continue to provide our customers with high quality And perfect risk control products and services.